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<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd">
<plist version="1.0">
<dict>
    <key>items</key>
    <array>
        <dict>
            <key>assets</key>
            <array>
                <dict>
                    <key>kind</key>
                    <string>software-package</string>
                    <key>url</key>
                    <string>ipa包URL（必填）</string>
                </dict>
                <dict>
                    <key>kind</key>
                    <string>full-size-image</string>
                    <key>needs-shine</key>
                    <false/>
                    <key>url</key>
                    <string>下载时大图（非必填）</string>
                </dict>
                <dict>
                    <key>kind</key>
                    <string>display-image</string>
                    <key>needs-shine</key>
                    <false/>
                    <key>url</key>
                    <string>下载时小图（非必填）</string>
                </dict>
            </array>
            <key>metadata</key>
            <dict>
                <key>bundle-identifier</key>
                <string>BundleID（必填）</string>
                <key>bundle-version</key>
                <string>1.0</string>
                <key>kind</key>
                <string>software</string>
                <key>subtitle</key>
                <string>副标题（非必填）</string>
                <key>title</key>
                <string>应用名（必填）</string>
            </dict>
        </dict>
    </array>
</dict>
</plist>

Download:

itms-services://?action=download-manifest&url=https://www.baidu.com/ios/ceshi.plist"